What is the difference between freelancing vs consultant?

After looking at the definition of both, freelancers work for themselves contractually and consultants work for a company or organization (still contractually) but tend to stick with one business for longer periods of time. Basically, freelancing is inconsistent when it comes to obtaining a client as opposed to consulting which is more steady.

Freelancers have a reputation of not having college degrees, or formal training. Of being self-taught and have little loyalty to one particular company or business. They learn as they go and study in unconventional ways in their field, but mostly they learn by picking up information by trial and error. Basically. It’s not to say they aren’t skilled, instead they have insatiable creativity and drive which pushes them to learn. It’s what also makes them great at what they do.

Consultants are more experts in a field and typically have some kind of college degree or training. That training goes further down the rabbit hole for very specific training. They provide council and guidance to businesses and advise where decisions need to be made. They make recommendations and will make long-term plans and set goals to achieve them. They have more loyalty towards a company because of the time factor.

It’s important to note, however, that some freelancers do pursue certifications or obtain technical training in specific skill areas. However, consultants will go one step further by choosing a broader study of the same subject in order to advise decisions between say, types of programs within that subject for a company to purchase.

Content creation is like a red, red rose

So I live in Edmonton (now that I’ve caught your attention), what’s the difference between content creation and social media strategy?

Content creation is very different. Content creators take care of the difficult parts of digital marketing. Like taking care of video, audio, display, writing, (compelling) copy, grammar, editing, photography…the content. The meat 🥩 of the post.

In order to make good content, you have to be creative and have good ideas (note: GOOD ideas).

Now with strategy, a digital media strategist is responsible for things like understanding numbers. Analytics. Overall projection. Long-term thinking. Knowing your brand’s audience (buyer persona). Researching to determine which platforms you should be on. Doing content research and directing creators. Developing your message and observing your brand’s pillars.

So if you’re looking for a digital marketer, make sure to do your research and understand their skills. Also, call them. Not just email. Do a video chat. Maybe they have a video on their website or better yet, have sent a small video along with their proposal describing what they can do specifically for you. Do you think you guys could work together? Are they professional and respectful and respond timely to you? Consider these things before hiring and you’ll save a lot of headache in the future.

2020

Avocado

I delved into creating buyer personas for each of my business endeavours this morning while having a coffee. The sun was very bright and it helped my thinking process—it never fails.

Developing a persona is like looking at an iceberg. There’s surface stuff but it gets real deep, real fast and you need to think about your customer’s hobbies, habits, desires etc. not only that but hard, fact-based research is mos def required.

What I love most about being creative is that there are endless ways to express yourself. So many different mediums. Speaking of which, I haven’t painted in a while now. I should get on that.

2017