eBay – Everbright Social Media

TBT

How do I know what kind of digital marketer I should hire?

In a sea full of marketers, it’s always a difficult to know where to start. It’s certainly a process of elimination. What I’d suggest is thinking about your brand, where you want to be in a few years and how will you get there; along with that, there are many forms of content out there. You should have your ideal customer in mind and at least some idea of where you are coming up short. Do not leave that bit up to the new hire.

For example, perhaps you are a small business starting out. You’ll want to focus on brand awareness and building that value in the online community. Build loyalty, not likes. Think long-term and not short-term, inconsequential vanity metrics.

Find someone whose media style is close to the look you want and go for it. Listen to them and understand their limits and you have a good start.

Why social media management?

“I don’t want to sellout”

“I don’t want to pester people”

“I don’t want to compromise my art”

We’ve all been there and identified with at least one, or maybe more of those comments, and now, the “not good enough” phase has passed and the first mountain has been climbed.

You want to make money selling your art without compromising your integrity.

The first scary first step. I am here to help you and guide you through your journey.

We’ll delve into who your buyer persona is, we’ll work together to create a strategy for posting, we’ll study the best platforms for you to be on and so much more…

Content creation and marketing

Content creation in relation to marketing is like white to rice. You can’t have one without the other.

As a creative person, it’s the ultimate dream job. There are a bazillion combinations of content to get your message across. The hard part is getting your message across. Lemmie back up.

Just like with art, there are good ideas and there are bad ideas. Some are just better than others and they communicate perfectly and effectively. Like Nike. And just like a good teacher, you need to know when to take the drawing away from the child. You can overdo it.

It’s why it’s so important to have a positive, nurturing work environment.

So in conclusion, while there are many ways to get an idea across, just like a good roast, it takes time. You can’t have a marketing idea without content to support it. White without rice.

Content creation

For excessively creative people like myself, writing and content creation comes a bit naturally. However, knowing where to go to find ideas and be able to put a unique twist on them to make them your own yet still be trendy and trending and relevant and relatable? Now that’s a bit tricky.

Don’t forget authenticity.

I figure the most essential part in content creation is finding your writing voice. From there you develop your style. I enjoy writing. Relating and connecting with people brings an immense amount of fulfillment so I figure this is what I’m meant to do. I don’t mean content creation specifically but connecting with people through art and creativity.

I’m biased (let’s just put that out there) but it’s very important to find someone who loves what they do. It’ll bring a freshness to their work and you will both be all the better for it. In saying that, not everyone who loves what they do will be your jam. Everyone has different values and goals. Sit down. Have a conversation and see how it goes from there.

What is the difference between freelancing vs consultant?

After looking at the definition of both, freelancers work for themselves contractually and consultants work for a company or organization (still contractually) but tend to stick with one business for longer periods of time. Basically, freelancing is inconsistent when it comes to obtaining a client as opposed to consulting which is more steady.

Freelancers have a reputation of not having college degrees, or formal training. Of being self-taught and have little loyalty to one particular company or business. They learn as they go and study in unconventional ways in their field, but mostly they learn by picking up information by trial and error. Basically. It’s not to say they aren’t skilled, instead they have insatiable creativity and drive which pushes them to learn. It’s what also makes them great at what they do.

Consultants are more experts in a field and typically have some kind of college degree or training. That training goes further down the rabbit hole for very specific training. They provide council and guidance to businesses and advise where decisions need to be made. They make recommendations and will make long-term plans and set goals to achieve them. They have more loyalty towards a company because of the time factor.

It’s important to note, however, that some freelancers do pursue certifications or obtain technical training in specific skill areas. However, consultants will go one step further by choosing a broader study of the same subject in order to advise decisions between say, types of programs within that subject for a company to purchase.

Avocado

I delved into creating buyer personas for each of my business endeavours this morning while having a coffee. The sun was very bright and it helped my thinking process—it never fails.

Developing a persona is like looking at an iceberg. There’s surface stuff but it gets real deep, real fast and you need to think about your customer’s hobbies, habits, desires etc. not only that but hard, fact-based research is mos def required.

What I love most about being creative is that there are endless ways to express yourself. So many different mediums. Speaking of which, I haven’t painted in a while now. I should get on that.