So I live in Edmonton (now that I’ve caught your attention), what’s the difference between content creation and social media strategy?
Content creation is very different. Content creators take care of the difficult parts of digital marketing. Like taking care of video, audio, display, writing, (compelling) copy, grammar, editing, photography…the content. The meat 🥩 of the post.
In order to make good content, you have to be creative and have good ideas (note: GOOD ideas).
Now with strategy, a digital media strategist is responsible for things like understanding numbers. Analytics. Overall projection. Long-term thinking. Knowing your brand’s audience (buyer persona). Researching to determine which platforms you should be on. Doing content research and directing creators. Developing your message and observing your brand’s pillars.
So if you’re looking for a digital marketer, make sure to do your research and understand their skills. Also, call them. Not just email. Do a video chat. Maybe they have a video on their website or better yet, have sent a small video along with their proposal describing what they can do specifically for you. Do you think you guys could work together? Are they professional and respectful and respond timely to you? Consider these things before hiring and you’ll save a lot of headache in the future.
