I delved into creating buyer personas for each of my business endeavours this morning while having a coffee. The sun was very bright and it helped my thinking process—it never fails.
Developing a persona is like looking at an iceberg. There’s surface stuff but it gets real deep, real fast and you need to think about your customer’s hobbies, habits, desires etc. not only that but hard, fact-based research is mos def required.
What I love most about being creative is that there are endless ways to express yourself. So many different mediums. Speaking of which, I haven’t painted in a while now. I should get on that.
