How to Stand Out on Pinterest as an Artist: Tips for Growing Your Creative Audience

Discover proven strategies to make your art shine in a crowded Pinterest space.

Since you’re likely doing this social media thing on your own and standing out can feel like you’re looking for a needle in a haystack. The recommended posting frequency is 3-5 times per week if you’re aiming for growth. How many times per day of those 3-5 times per week? 1-2.

Yikes. Between art and posting (because you likely have more than just Pinterest), how will you ever get it all done? As I have said before elsewhere, schedule your posts and focus on engagement. Engagement is heads and tails more important than likes. Consistency is needed for growth and authority. Engagement allows your fans to meet personally with you. It gives you authenticity and a realness you might miss otherwise. Social media is still somewhat impersonal, real interaction breaks that barrier.

Once per week ensures consistency. Twice enables you to reach different audiences at different times.

What kind of growth can I expect? Again, once per day three times a week enables consistency. Twice per day three to five times a week enables a steady increase over 3-6 months. In saying that, the quality of your pins matters as well (sorry). A quality pin is a bit subjective, but keep it simple. Your niche also matters too. you can expect to double your monthly views with this strategy.

At the end of the day, put your focus on creating high quality pins that resonate with your audience. Consistency and quality are key to creating a loyal following and also driving traffic to your website or long form content choice.

Why social media management?

“I don’t want to sellout”

“I don’t want to pester people”

“I don’t want to compromise my art”

We’ve all been there and identified with at least one, or maybe more of those comments, and now, the “not good enough” phase has passed and the first mountain has been climbed.

You want to make money selling your art without compromising your integrity.

2020 K Afonso

The first scary first step. I am here to help you and guide you through your journey.

We’ll delve into who your buyer persona is, we’ll work together to create a strategy for posting, we’ll study the best platforms for you to be on and so much more…

Is it really?