Content for arts sake
I’ll be focusing on my art from here on out, leaving this blog to rest for a bit.
Thank you to everyone who follows me here.
This is not a NY resolution thing. I don’t really abide by that. You should set goals to achieve them regardless of the time of year.
Online marketing is only one piece of the art marketing puzzle. You want to be spending more time on your art than working on your social media. Here are some ways to combine online and in-person marketing that will help you reach a larger and more targeted audience.
One option is to use your social media to promote in-person events on your website, through newsletters and on your channels. As I have mentioned before, letting people know when your next show is, or which festivals you’re participating in can be very beneficial to meeting your clients and potential buyers. You can make posts showcasing the art that will be available or videos of you getting ready for the show and preparing. Another way to make the event even more exclusive is to offer specific pieces for sale in advance that would be otherwise for sale at the festival. They would have choice pick before you took them to be sold.
Once the festival begins, you can document and share the experience of the event through your social media channels like Facebook, then review the event through your long-form content, highlighting the experiences afterwards. This will give the opportunity for those who couldn’t attend to experience it also (which extends the show, but more about that later). Share live updates through photos and video. You could showcase your booth or art that garnered a lot of attention. As a side tip, pay attention to the pieces that were popular, you’ll want to keep them in mind. Tag event organizers and thank them for the opportunity to attend the festival. This will help build relationships for the future.
You’ll definitely want to build your email list. Have an iPad ready to type their email into your database or on Notepad. It saves time later as you won’t have to re-type and possibly misspell their emails. Tip: get them to do it themselves. Once you get their emails, it will be useful for announcing future events and special, early access to exclusive pieces. For those who were interested and didn’t buy, have a way for them to follow up like through the email list. For those who couldn’t attend, offer limited-edition prints or smaller works that were exclusively available at the event and link them to your online store. This will extend the event to online sales as well.
Festivals are one of the best ways to connect, get customers engaged and see more of your art. Extending the event to your website and back online helps improve greater reach to everyone who is interested in your art.
Started a new painting of a Wedgwood vase with a dog handle.
I am thinking to do the edging as orange/taupe of some kind and grey-blue for the vase and lime green highlights. It can be tricky because with those colours, it can look cartoon-y. But in this case, they aren’t deep, intense hues. I just want to use the combination for practice.
I’m thinking of using burnt umber, white, cad red & Prussian blue. Prussian blue cause who else a giant tube sitting around?
Please, stay tuned meus amigos…
“I don’t want to sellout”
“I don’t want to pester people”
“I don’t want to compromise my art”
We’ve all been there and identified with at least one, or maybe more of those comments, and now, the “not good enough” phase has passed and the first mountain has been climbed.
You want to make money selling your art without compromising your integrity.
The first scary first step. I am here to help you and guide you through your journey.
We’ll delve into who your buyer persona is, we’ll work together to create a strategy for posting, we’ll study the best platforms for you to be on and so much more…
